I. Our Roles & Responsibilities
1 Strategic Planning
◦ The building of effective marketing strategies that meet business objectives.
◦ Ad performance dashboards and analytics to evaluate campaign effectiveness.
2 Direct Response Marketing
◦ Create compelling direct response marketing campaigns aimed at prompting immediate action from the target audience.
◦ Use customer segmentation and targeting to optimise campaign effectiveness.
◦ Monitor campaign results and improve ad buying tactics based on campaign data.
3 Paid Ads Management
◦ Develop, execute, and optimise Paid ad campaigns, aligning with the client’s brand and marketing objectives.
◦ Monitor and adjust bidding strategies to maximise ad reach and engagement.
◦ Perform A/B testing to identify the most effective ad formats, copy, images, and call-to-actions.
◦ Analyse campaign data to understand customer behaviour and improve future campaigns.
4 Conversion Rate Optimisation (CRO)
◦ Identify areas of the client’s website or sales funnel that can be optimised to increase the percentage of visitors who complete a desired action.
◦ Use A/B testing, multivariate testing, and user experience (UX) design to improve conversion rates.
◦ Analyse website traffic, user behaviour, and conversion paths to identify opportunities for improvement.
5 Client Relations
◦ Maintain clear and regular communication with clients, providing updates and reports on campaign performance.
◦ Understand clients’ business needs and objectives to ensure strategies align with their goals.
◦ Present insights and recommendations based on client campaign results.
6 Reporting & Analytics
◦ Monitor, analyse, and report on KPIs to gauge campaign success and guide future strategy development.
◦ Use analytics tools to gather data and derive insights about customer behaviour, campaign performance, and market trends.
◦ Present complex data in a clear and understandable way to stakeholders.
7 Continuous Learning & Development
◦ Stay up-to-date with the latest trends in paid advertising, social media advertising, and conversion rate optimisation.
◦ Apply new knowledge and techniques to improve the agency’s service offerings and campaign performance.
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